Turnaround time: 2 to 3 weeks

$ 175.00


The length of your strap in millimeters, i.e. 130/80.  This is a required field, please click here to visit my FAQ to learn more about selecting a proper strap length.


        The width of your strap at the watch and at the buckle. The first number is the width at the watch, the second number is the width at the buckle. i.e. 24/22 = 24mm wide at the watch,  22mm wide at the buckle.

        Please click here to visit my FAQ for more detailed strap sizing information.

        Click here for a searchable lug width chart for Panerai.


        Available colors you can choose to have your strap stitched with


        Select round or oval holes.  

        Round and oval holes are both 4mm wide, oval holes will be spaced slightly closer together.  

        Oval holes are not available on canvas straps.


        If your watch is a Luminor or 1950 style Panerai select "Yes" from the dropdown menu.

        If you have a Radiomir Panerai or any other type of watch leave dropdown menu on "No" as you do not need tubes.

        Note: Never use tubes on any watch other than Panerai.  Doing so could cause permanent damage to both watch and strap!


        Select a buckle under "Type" to see a picture of it. Only buckles that are available in the Width you selected above will be shown.  

        Pre-V = Curved Panerai style buckle

        GPF = Flat vintage Panerai style buckle

        MOD DEP = Flat vintage Panerai style with MOD DEP engraving

        Thumbnail = Low profile buckle suitable for all watches

        PVD = Black finish

        Click here to see examples


        Dive into sophistication with Ruby Reef, an exquisite handmade watch band that captures the vibrant essence of the ocean. This bespoke custom watch strap, reminiscent of the stunning hues found in thriving coral reefs, intricately weaves rich shades of crimson and scarlet. Meticulously crafted with artisanal finesse, each stitch embodies the passion for precision and luxury. Embrace the allure of personalized elegance as Ruby Reef adorns your wrist, an exclusive statement piece that echoes the beauty and depth of the sea, elevating your timepiece to a realm of bespoke sophistication and style.

        Details: Shown with black stitching and brushed screw in Pre-V buckle.

        Color: Lustrous scarlet red
        Texture: Shark
        Thickness: 4mm (Thicknesses are approximate)
        Stiffness: Pliable
        Water resistance: Good water resistance, does not change color with use

        Got questions? Check the FAQ

        Got more questions? Email Micah

        Back to Shark Straps

        Reef Gallery

        Click any pic below to enter a scrollable gallery of customer pictures